As a fully-licensed and accredited man, I am wholly unqualified to discuss what women want or care about. That’s what social data is for.
Social media monitoring company NetBase analyzed a year’s worth of online conversations — 27 billion, to be exact. Using natural language processing, they parsed English grammar and gender voice in search of phrases like “I want X.” The data was then analyzed for sentiment, and condensed into a top 10 list for each sex. The fascinating results have been compiled in the punchy inforgraphic below.
We won’t spoil the fun up front — you’ll have to scroll down to see the winners. But it’s worth noting that food absolutely dominates social media conversation among both genders.
Here we are, the most interconnected civilization the world has ever known, and humanity’s greatest collective aspiration can be boiled down to, “Me likey pizza.”
Same as it ever was.
Infographic courtesy of NetBase.
It’s no secret people behave differently, depending on the social network. Sometimes it’s the audience you’re speaking to. Sometimes it’s the people you know are following your every move (hi, mom).
The differences are especially apparent in regard to sex. In anticipation of Valentine’s Day, marketing agencyEuro RSCG surveyed 1,000 U.S. adults who use either Twitter or Facebook daily. The agency discovered where people talk about sex, and whether they identify themselves as “sexy” or “sexually adventurous.”
The survey also explored how tweeters and Facebookers perceive themselves sexually in relation to others. On the whole, Twitter users appear to be more consumed with sex than their Facebook counterparts.
While the sample size of this survey is relatively small, anecdotally, you might find these results ring true. I have a working, unscientific theory — that people shy away from flirting and sex talk on Facebook because they are connected to family and hometown friends within that space. Twitter can be a more anonymous place, especially since it still lags behind Facebook in terms of true mainstream adoption.
What’s your experience? Do you flirt on Twitter? Is it different from your interactions on Facebook? Share your stories (the more embarrassing, the better) in the comments below.
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