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Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn’t it? Let’s break it down.
As of Wednesday, brands can opt in on the new features. If you’re not familiar with them, be sure to review them here before you dive into this project.
Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page. Timeline will automatically go live for all brand pages Mar. 30»
Here, Coca Cola uses snazzy design to make a strong visual impression on visitors.
Manchester United uses its cover photo to reflect the inherent passion, camaraderie and joy of sports.
Dating back to 1878, Manchester United can use Timeline to honor its rich history. This photo shows the club's league championship from 1908.
Here, Manchester United leverages Timeline's strong visual elements by starring a specific current post, making it appear twice as wide.
Coldplay's Timeline cover photo hints at the wealth of potential the new format holds for bands and other performers.
Ben & Jerry's cover photo further illustrates Timeline's potential to make a strong first impression on Page visitors.
Ben & Jerry's timeline itself showcases the new brand platform's strong visual elements.
Here, Ben & Jerry's uses the new format to call out an important company milestone -- its introduction of several new flavors in 1999.
When you visit a Page, you see how many of your friends have liked the company, as well as friends' relevant public posts. Here, Ben & Jerry's serves as an example.
Restaurants can leverage the new design by showing off what they serve. Here, Starbucks flaunts its coffee beans.
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