The Change.org petition created by Tracy Martin and Sybrina Fulton calling for the prosecution of their sonTrayvon Martin’s killer, George Zimmerman, has become the fastest-growing campaign in the site’s history.
Change.org released this infographic Wednesday, detailing social media’s role in driving national attention toward the Trayvon Martin case. Becoming the site’s most viral cause was no small feat. There are over 100,000 petitions on the website to date.
It took a few weeks for social media users to learn about the case. #Trayon first trended on Twitter March 17, three weeks after the teen was shot to death by the neighborhood watch volunteer.
“The overwhelming public outcry has not only brought some comfort to Trayvon’s family, but has prompted action at all levels of justice,” Jackie Mahendra, Change.org director of storytelling told Mashable. “People truly are finding their voice through social media and channeling their anger into action.”
On March 26, one month after Trayvon’s death, his parents led a march through Sanford, Fla., carrying the 2 million Change.org signatures on a banner.
How do you think the social space can help bring justice for Trayvon Martin? Do you think this petition can have an impact?