Dear Friends,
We are pleased to introduce the museum’s redesigned and redeveloped website, now live at nmai.si.edu. The new site features a lively and flexible modular homepage; streamlined, user-friendly navigation; and a modern design and palette intended to reflect contemporary Native culture and showcase the NMAI’s spectacular photography. Key components of the new site include dynamic widgets on the homepage and throughout the site, pulling in real-time information on the latest NMAI programs, events, and news stories; subpage modules directing visitors to pertinent information across related areas of the site; and an overall emphasis on connections—between the NMAI and its constituencies, among our online visitors through social media, and through cross-linking the museum’s vast and varied program, education, and collections content.
A significant component of the new site is the NMAI Store, where visitors can browse the museum’s books, music, jewelry, and other gifts; join the museum or renew their memberships; and make donations—all in a single transaction, with membership discounts automatically applied through real-time communication between the store and the museum’s member database. The NMAI is the first Smithsonian museum to put this all together for its members and customers online.
The next few weeks’ “soft launch” phase serves as a real-world test of the new system and of the multi-step fulfillment process that follows each online transaction. Public Affairs, Publications, Membership, and Web staff are working in coordination to roll out marketing of the new website, with emphasis on the store, to the museum’s membership and public audiences through print and online venues in the upcoming weeks. As always, the website’s content will continuously evolve and grow, and we welcome working with you all on future content and site development.
Many people helped support development of the new nmai.si.edu—most especially our undaunted colleagues in Publications and Membership—as well as Public Affairs, IT, and OCIO. Reverential gratitude is reserved for the remarkable, indefatigable David Chang, without whose awesome intelligence and persistence, is anything possible?
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