http://mashable.com/2012/04/23/craigslist-squirrels/?WT.mc_id=en_top_stories&utm_campaign=Top%2BStories&utm_medium=email&utm_source=newsletter
Newmark will donate $1 to the National Wildlife Federation for each mention of the hashtag #Squirrels4Good on Twitter or his Facebook Page, up to 5,000 mentions. He’ll also give $1 for each new follower he gets over the next few weeks.
The Craigslist founder announced the fundraiser in aWhat do you think of Newmark’s strategy of valuing the number of donors over the amount of money donated? Is building a community more powerful than any individual supporter?
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